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If Then: How One Data Company Invented the Future by Jill Lepore
$28.00 NZD
Category: Politics
Radio 4's Book of the WeekA Financial Times Book of the YearShortlisted for the 2020 Financial Times / McKinsey Business Book of the YearLonglisted for the National Book Award'The story of the original data science hucksters of the 1960s is hilarious, scathing and sobering - what you might get if you cr ...Show more
If Then - How One Data Company Invented the Future by Jill Lepore
$38.00 NZD
Category: History
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simu ...Show more
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